New York City Department of Design & Construction (DDC)
Working for the City of New York gave me an opportunity to create a brand for the community outreach unit of DDC. The Department of Design & Construction manages over 6 billion dollars in capital construction projects throughout the 5 boroughs of NYC.
Branding NYC's 3rd City Water Tunnel
One of country's biggest infrastructure project is NYC's 3rd City Water Tunnel. As principal, I created a series of posters and collateral materials such as booklets, brochures, and construction panels about the 3rd City Water Tunnel. These branding materials were simple abstractions of blue hues and subtle gradients to convey water, tunnels, and tranquility. These designs emphasize readability and objectivity using uniform design elements.
Details from various publications made for the community outreach unit of DDC