Brooklyn Academy of Music
This job was my introduction to branding. Creator of BAM's identity, Michael Bierut, best describes how to manage a successful brand — "When you design a really effective identity system, you’re not designing the rocket ship, you’re designing the launch pad."

At BAM I learned how to design with in the guidelines of an identity program. In a small in-house design team of 4, we created about 1,500 marketing materials annually. The nature of these projects varied from direct marketing materials to weekly ads for local publications (NYTimes, Village Voice, TimeOutNY ), monthly cinema calendars, event invites for BAM donors, and lobby posters