Branding NYC's 3rd City Water Tunnel
One of country's biggest infrastructure project is NYC's 3rd City Water Tunnel. As principal, I created a series of posters and collateral materials such as booklets, brochures, and construction panels about the 3rd City Water Tunnel. These branding materials were simple abstractions of blue hues and subtle gradients to convey water, tunnels, and tranquility. These designs emphasize readability and objectivity using uniform design elements.
Above: Infographics to describe how NYC's Water System works
Below: Details from various publications made for the community outreach unit of DDC
Sample spreads from various brochures made between 2011-2012