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Camilo RoLa

WORK EXPERIENCE

PRODUCTION ARTIST / ASSET MANAGEMENT
Banana Republic  /  The Gap
San Francisco, CA  / 2015 - Present  
Studio work consists of handling projects across advertisements, catalogs, brochures, posters, POP/POS pieces, and window displays. As a production artist for Banana Republic my responsibilities include print production, typesetting, proofing, mechanicals, and file management for international and domestic partners. 

PRODUCTION ARTIST
Apple Corporation    Click to view work
Miami, FL | Cupertino, CA / 2014 - Summer / Fall
Produced print materials for the iPhone 6 launch as a key member of the Apple Latin America and Caribbean Marketing Communications team. Created out of home advertisement as a key strategy which increased 40% in wholesale shipments in Latin Americas largest consumer market. 

PRINCIPAL / LEAD DESIGNER / ART DIRECTOR
City of Miami Beach Click to view work
Miami Beach, FL / Apr 2013 - 2014
Chief responsibilities were to plan, organize, direct, and coordinate all graphic materials pertaining to Miami Beach Government. I was the Art director for the City's quarterly bilingual magazine. I also designed and produced all marketing materials for the City's major initiatives (Recycling Campaign, Dune Restoration Project, Miami Beach Centennial Branding, Branding of Miami Beach Bus Line, and all cultural events). 

PRINCIPAL / LEAD DESIGNER / ART DIRECTOR
City of New York Department of Design & Construction (DDC)  Click to view work
Long Island City, NY / Apr 2004 - Aug 2012
Working for the City of New York gave me an opportunity to create a brand for the community outreach unit of DDC. The Department of Design & Construction manages over 6 billion dollars in capital construction projects throughout the 5 boroughs of NYC. 

One of country's biggest infrastructure projects has been NYC's 3rd City Water Tunnel. As principal, I created a series of posters and collateral materials such as booklets, brochures, and construction panels about the 3rd City Water Tunnel.  These branding materials were simple abstractions of blue hues and subtle gradients to convey water, tunnels, and tranquility. These designs emphasize readability and objectivity using uniform design elements. 

DESIGNER
Brooklyn Academy of Music (BAM) Click to view work
Brooklyn, NY / 2000 - 2002
This job was my introduction to branding. Creator of BAM's identity, Michael Bierut, best describes how to manage a successful brand — "When you design a really effective identity system, you’re not designing the rocket ship, you’re designing the launch pad."

At BAM I learned how to design with in the guidelines of an identity program. In a small in-house design team of 4, we created about 1,500 marketing materials annually. The nature of these projects varied from direct marketing materials to weekly ads for local publications (NYTimes, Village Voice, TimeOutNY ), monthly cinema calendars, event invites for BAM donors, and lobby posters.

EDUCATION

New York, NY  / 1994 - 1998 
The Cooper Union for the Advancement of Science & Art

Bachelor Degree in Fine Arts
Cooper Union changed my life, I submerged myself in as many courses in graphic design as possible. I was fortunate to take classes with Milton Glaser, Mirko Ilic, Lou Dorfsman, Paul Rand, and Arthur Corwin.

Basel, Switzerland  / 1998 - 1999 
Schule für Gestaltung Basel

As an extension of my scholarship from Cooper Union, I studied abroad at the Basel Kunstgewerbeschule. While attending school in Switzerland I became enamored with the philosophy that design should be dictated by its content. My education was broaden by courses I took with André Gürtler, Wolfgang Weingart, and Urs Graf.