In 2015 the City of Miami Beach will celebrate its 100th anniversary. The concept behind these designs was to incorporate the city's logo with the Art Deco style found throughout Miami Beach.
In an effort to raise consciousness of environmental issues, Miami Beach gave away 50 rain barrels made from recycled Coca-Cola syrup containers.
MB is a free, bilingual publication distributed to the residents and businesses of Miami Beach. The art direction and production of this quarterly magazine was one of my main responsibilities.
These designs were proposed for a public bus line (tourist trolleys) in the North Miami Beach neighborhood. The direction was to incorporate the city logo with its colors of lime green and corp blue along with the identifying color of each bus line. In this case, orange. The concept was to create an image of a clean and punctual service for Miami Beach.
These signs were designed because the current beach signs were out of date and new prohibitions needed to be added. At the same time, we wanted to make them more visually appealing and welcoming.
Miami Beach celebrates the 4th of July.
In 2014 Miami Beach began to enforce recycling throughout the city. As part of this new ordinance, the city produced advertisements on city buses to create awareness.
In 2014, Miami Beach began the process of removing non-native vegetation and replanting native species on the dune beaches. As part of this project, the City installed educational signage along the boardwalk with information about the City's beach and dune system.
Under contract with Apple Corporation, I created printed pieces for the Latin American market. This included billboards, in store graphics, as well as, table top materials for Apple in Brazil, Mexico, and Colombia.
These covers where made for multi-million dollar infrastructure projects in New York City where the majority of the construction projects are below ground; i.e. water mains, and sewer pipes. They were inspired by the international style of Swiss designers from the 50's. I wanted to create beautiful imagery that expressed harmony and order in the simplest of forms.
This is a series of posters and collateral materials, such as, booklets, brochures, and construction panels about New York City's third water tunnel. I used simple abstractions, blue hues, and subtle gradients to convey water and tunnels. These designs emphasize readability and objectivity using uniform design elements and geometric shapes.
Branding for the NYC's Dept of Design & Construction from 2008-2011.
As part of a small in-house design team of 4, we created about 1,500 marketing materials annually. The nature of these projects varied from direct marketing materials to weekly ads for local publications (NYTimes, Village Voice, TimeOutNY ), monthly cinema calendars, event invites for BAM donors, and lobby posters.